Diary of the 5th Naples Forum on Service

As well-known, since 2009 the Naples Forum stimulates 3 Pillars, communicates them and speeds up their progress.
The Naples Forum supports the efforts of the participants to publish by co-authoring with other participants and adopt presented papers to articles in journals of their own choice and in Forum special issues. As a result of past edition of the forum about 100 articles were published in 12 journal special issues of, among the others, Journal of Service Management, Managing Service Quality, Service Science, Journal of Business Market Management, Journal of Service Theory and Practice, etc.

The 5th Naples Forum on Service Scientific Committee will select quality papers and propose them for publication within the following Journals’ special issues: Journal of Service Theory and Practice, Journal of Marketing Management, Journal of Service Management.
We are honored that The 5th Naples Forum on Service Best Paper Awards are sponsored by Emerald Journal of Service Theory and Practice.

Call for Papers

We invite papers dealing with themes within one or several of the 3 Forum Pillars: S-D logic, service science, and network/systems theory. We especially encourage submissions with an integrative perspective. The papers could be theoretical and/or empirical and be based on qualitative and/or quantitative research. In order to submit a proposal directions are given within this web-site, in the User Area section.
To download the Call for Paper in pdf form click the following link: Call for papers – 2017 Naples Forum on Service.pdf

Call for Paper


Social Event


Dinner at Massalubrense Villa

Book of Paper



Introduction and Interviews with Francesco Polese and Sergio Barile
Interview with Cristina Mele
Interview with Stephen Vargo
Interview with Michael Baker
Interview with Bård Tronvoll
Interview with Mairead Brady
Interview with Thomas W. Gruen
Interview with Christian Kowalkowski
Interview with Jaqueline Pels
Interview with Mark Spurrell
Interview with Jonas Holmqvist