Evert Gummesson Outstanding Research Award – 2011

THE NAPLES FORUM ON SERVICE

presented to Professor

Christian Grönroos

“For original and sustainable contributions to service and marketing theory and dedicated efforts to disseminate Nordic School research to a global community.”

Håkan Håkansson

“For sustainable and inspiring work in business-to-business marketing based on relationships, networks and interaction and for reaching out globally through the Industrial Marketing and Purchasing (IMP) Group.”

Robert F. Lusch

“For co-creating, with Stephen L. Vargo, service-dominant (S-D) logic as a synthesis of extant and new service knowledge, adding momentum to service research and keeping an open code thus stimulating scholars world-wide to contribute to the generation of higher level service theory.”

Stephen L. Vargo

For co-creating, with Robert F. Lusch, service-dominant (S-D) logic as a synthesis of extant and new service knowledge, adding momentum to service research and keeping an open code thus stimulating scholars world-wide to contribute to the generation of higher level service theory.