Evert Gummesson Outstanding Research Award – 2015

THE NAPLES FORUM ON SERVICE

presented to Professor

Prof. David Ballantyne

“He was coauthor of one of the first books on relationship marketing; he organized the first International Colloquium on Relationship Marketing, ICRM, which is now to be held for the 23rd time; and he organized the Otago Forum on Service-Dominant Logic in New Zealand in 2005. He has always represented the frontline and his conferences and publications have been highly supportive in developing a new logic of service."

Prof. Sergio Barile

“He has been a strong supporter of the Naples Forum on Service from its conception, and he is founder of the ASVSA Association on Viable Systems Approach; he deserves the award for its knowledge and researches upon systems thinking and decision making under uncertainty, with inspiring and ever promising inferences upon management and marketing, and specifically upon research.”

prof. Paolo Stampacchia

“He has been a strong supporter of the Naples Forum on Service from its conception. He deserves the award for his inspiring contribution to networking research and practice in management and marketing.”