THE NAPLES FORUM ON SERVICE
presented to Professor
Prof. David Ballantyne
“He was coauthor of one of the first books on relationship marketing; he organized the first International Colloquium on Relationship Marketing, ICRM, which is now to be held for the 23rd time; and he organized the Otago Forum on Service-Dominant Logic in New Zealand in 2005. He has always represented the frontline and his conferences and publications have been highly supportive in developing a new logic of service."
Prof. Sergio Barile
“He has been a strong supporter of the Naples Forum on Service from its conception, and he is founder of the ASVSA Association on Viable Systems Approach; he deserves the award for its knowledge and researches upon systems thinking and decision making under uncertainty, with inspiring and ever promising inferences upon management and marketing, and specifically upon research.”