Proceedings of the 1th Naples Forum on Service
The 2009 Naples Forum on Service
Gummesson, E., Mele, C., Polese, F. (eds.) (2009), Service science, S-D logic and network theory, Giannini, Napoli – ISBN13: Service science, S-D logic and network theory. Integrating the perspectives for a new research agenda", in Gummesson, E., Mele, C., Polese, F. (eds.) (2009), Service science, S-D logic and network theory, Giannini, Napoli, pp.1-6.
Andreu, L., Gnoth, J., Curras, R., "Dynamics of cooperation in tourism events: the 2007 America's Cup case"
Ates, Z., Buttgen, M., "Customer participation and its effects on service organisation: An istitutional economics perspective"
Badinelli, R., "Stochastic models of resource allocation for services"
Barile, S., Polese, F., "Service Dominant Logic and Service Science: a contribute deriving from network theories"
Bassano, C., Piciocchi, P., "Governance and viability of franchising networks from a Viable System Approach (vSa)"
Baumann, J., Le Meunier, K., "The Implications of Service-Dominant Logic and Integrated Solutions for the Sales Function"
Bonnemaizon, A., Batat, W., "Towards a customer orientation approach based on customer competency: a new deal for companies"
Andreu, L., Gnoth, J., Curras, R., "Dynamics of cooperation in tourism events: the 2007 America's Cup case"
Brodie, R., "Empirical Evidence about the Service Dominant Logic"
Brognieri, W., Bifulco, F., Ilario, A., "Customers "experience -driven" and value proposition in S-D Logic: evidences in a cultural network"
Buffa, F., Martini, U., Mariangela, F., "Role of local banks as potential primary stakeholders in community-type destinations"
Burianek, F., Reichwald, R., "Contracting in The Context of Solution Selling"
