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Tuesday, 6 June 2023 |
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6.00 pm |
Registration – Auditorium |
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7.00 pm |
Welcome aperitif – Auditorium Terrace |
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Wednesday, 7 June 2023 |
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8.00-8.45 am |
Welcome and Registration – Auditorium Oscar Niemeyer |
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Plenary Session Auditorium |
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8.45-9.15 am |
Opening Ceremony – A Tribute to Evert Gummesson Cristina Mele – University of Naples ‘Federico II’ and Francesco Polese – University of Salerno |
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9.15-10.00 am |
Service-Dominant Logic: foundations and new research avenues Stephen L. Vargo, University of Oklahoma |
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10.00-10.30 am |
COFFEE BREAK |
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Parallel sessions |
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10.30-11.30 am |
Auditorium |
Press Room |
Dressing Room |
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Session n. 1 Market shaping (1) Chair: Kaj Storbacka |
Session n. 2 Actor engagement (1) Chair: Orlando Troisi |
Session n. 3 Service ecosystems and markets dynamics (1) Chair: Lorena Blasco-Arcas |
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Peters L., Nenonen S., and Pels J. |
De Matos M. A., Patricio L., and Grenha Teixeira J. An integrated framework for understanding citizen engagement with sustainable transitions |
Gidhagen M. and Sörhammar D. Service ecosystem resilience to disruptive collective engagement
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Kaartemo V., Wieland H., and Flaig A. Market shaping as a dance of agency
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Gudergan S., Mursalin J., and Chen T. |
Shoji M., Taguchi T., and Inoue T. Investigation on Service Ecosystem Structure: Actions of Industry Associations in Japan |
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Helmer J., Hawa J., and Plewa C. Digital technology as market-shaper: A typology of digital technology roles for shaping markets |
Liewendahl H. and Helkkula A. |
Frizzo M., Maggioni I., and Corsaro D. |
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11.30 am 12.50 pm |
Session n. 4 AI and service Chair: Valtteri Kaartemo |
Session n. 5 Phygital Customer Journey and Metaverses Chair: Charles Hofacker |
Session n. 6 Emergence and Institutionalization in Service Eco-Systems (1) Chair: Bård Tronvoll |
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Zimmermann A., Schmidt R., and Alt R. |
Suh J., Suh T., and Jeon C. Cases of Metaverse Platform as a Service Innovation: A Service-dominant Logic’s Perspective |
Sarno D., Pasquinelli C., and Mandiello A. Brand meanings institutionalization in festival service ecosystems: the transformation of Giffoni brand |
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Mele C., Mangia G., Ranieri A., Russo Spena T., and Sergianni C. |
Gustafsson A. and Paas A. C. |
Braathen P. and Tronvoll B. |
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Findsrud R., Sörhammar D., and Brathen P. |
Saviano M., Perillo C., and Di Carluccio N. |
Koskela-Huotari K., Kjellberg H., and Nenonen S. Market Emergence: Theoretical and Methodological Considerations |
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Di Bernardo I., Marzullo M., Russo S. P., Mele C., and Russo Spena T. |
Klaus P., Manthiou A., Tarquini-Poli A., and Luong V. Value co-creation in the Metaverse: The case of Digital Fashion |
Winklhofer H., Temerak M. S., and Ramadan N. Service system design changes and its unintended consequences |
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12.50-1.50 pm |
LUNCH BREAK |
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Parallel sessions |
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1.50-2.50 pm |
Auditorium |
Press Room |
Dressing Room |
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Session n. 7 Market shaping (2) Chair: Jonathan Baker |
Session n. 8 Actor engagement (2) Chair: Maria Colurcio |
Session n. 9 Industry 4.0 and digital transformation Chair: Luca Carrubbo |
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Baker J., Suvi Nenonen S., and Fehrer J. Shaping ‘for’ and ‘against’: Contesting the plant-based alt-proteins market |
Colurcio M., Vigolo V., and Edvardsson B. Shaping cities through services: toward an urban service ecosystem for aging consumers |
Cosimato S., Vona R., Carrubbo L. and Di Bernardo I. Smartness, resilience, and urban management: implications for smart cities |
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Jacob F. and Bulawa N. Should the wheel be reinvented? Market-referencing in the electric vehicle infrastructure market |
Schaefer A., von dem Berge K., and Zimmermann A. |
Iodice G., Greco F., Clemente L., Carignani F., and Bifulco F. |
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Hartman A., Venkatraman R., and Coslor E. The category work of consumer critics:how online reviews discursively (re)produce the whisky field |
Taguchi T., Ohyabu A., and Shoji M. Third-Party Engagement Cycle in UNESCO World Cultural Heritage Sites Conservation initiatives |
Visvizi A., Troisi O., Grimaldi M., and Megaro A. Rethinking ecosystems through data-driven services: toward service-driven transformation |
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2.50-3.20 pm |
COFFEE BREAK |
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Plenary Session Auditorium |
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3.20-4.20 pm |
A Conversation on the Future of Learning with Generative AI Moderators: - Tiziana Russo Spena, University of Naples Federico II - Cristina Mele, University of Naples Federico II Panelists: - Gaby Oderkeken, Maastricht University - Kristina Heinonen, Hanken School of Economics - Valtteri Kartemo, Turku Institute for Advanced Studies - Paola Liberace, Digital civil servant |
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Parallel sessions |
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4.20-5.20 pm |
Auditorium |
Press Room |
Dressing Room |
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Session n. 10 Service education Chair: Heiko Wieland |
Session n. 11 Circular Economy and value co-creation Chair: Juerg Meierhofer |
Session n. 12 Experience, value-in-use, and value-in-context (1) Chair: Antonietta Megaro |
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Brady M., Leferve D., and Fellenz M. |
Sergianni L., Sergianni C., and Tregua M. |
Kuuru T. K. Managing customer experience in human touch services: An embodied approach |
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Mele C., Russo Spena T., Di Bernardo I., and Ranieri A. |
Vien B. R., Tronvoll B., and Findsrud R. Digital servitization: decreasing usage of natural resources in service ecosystems |
Testa M., Grimaldi M., Apuzzo A., and Troisi O. The role of emotions in training management: a state of the science review |
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Loebler H. and Grimm Y. The success of homeschooling from a service eco systems perspective |
Meierhofer J. and Weisskopf S. |
Rainer S., Dacko S., Möhring M., and Keller B. |
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6.30 pm |
IMPROV THEATER SHOW by Coffee Brecht - Auditorium |
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later |
Aperitif – Auditorium Terrace |
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Thursday, 8 June 2023 |
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Plenary Session Auditorium |
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8.45-9.25 am |
Systems Perspectives in Marketing Panelists: - Kaisa Koskela-Huotari, Stockholm School of Economics - Helge Loebler, University of Leipzig - Francesco Polese, University of Salerno - Debora Sarno, University of Naples Parthenope - Stephen L. Vargo, University of Oklahoma |
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Parallel sessions |
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9.25-10.45 am |
Auditorium |
Press Room |
Dressing Room |
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Session n. 13 Service Dominant logic Chair: Julia Fehrer |
Session n. 14 Value co-creation, value propositions, and strategies Chair: Marialuisa Marzullo |
Session n. 15 Service systems and systems thinking Chair: David Sörhammar |
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Siltaloppi J., Vargo S. L., Chandler J., Sörhammar D., and Tronvoll B. Beyond the dyad: a generalized triadic model for service research |
Hogg J. |
Rosendahl O. and Roth S. Extending the sociology of service-dominant logic with self-referentiality |
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Brodie R., Brodie R., Nicolson J., and Fehrer J. S-D Logic: Exploring its role in providing a central focus for the marketing and service disciplines |
Greco F., Russo Spena T., and Tregua M. Emerging strategies in start-up ecosystems: an effectuation perspective in food delivery business |
Siltaloppi J. and Sörhammar D. Integrating resilience with the service ecosystems perspective |
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Loebler H. The Service of Civil Resistance – A Service Dominant Perspective |
Meglio O. and Colurcio M. Value co-creation in entrepreneurial strategies: Towards an integrative framework |
Walletzky L., Svítek M., Schwarzová Z., Carrubbo L., and Kozhevnikov S. |
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Ekman P., Röndell J., Erixon C., Anastasiadou, E., and Thompson S. |
Liewendahl H., Heinonen K., and Pura M. |
Saviano M., Perillo C., Telesca M., Carretta A., and Di Carluccio N. |
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10.45-11.15 am |
COFFEE BREAK |
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Plenary Session Auditorium |
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11.15 am 12.15 pm |
Evert Gummesson, a pioneer in Service Research
Panelists: - Kristina Heinonen, Hanken School of Economics (chair) - Bo Edvardsson Karlstad University - Kaj Storbacka, Hanken School of Economics - Anu Helkkula, Hanken School of Economics - Ray Fisk (video), Texas State University - Christian Grönroos (video), Hanken School of Economics |
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Parallel sessions |
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12.15-1.15 pm |
Auditorium |
Press Room |
Dressing Room |
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Session n. 16 Experience, value-in-use, and value-in-context (2) Chair: Anu Helkkula |
Session n. 17 Sustainability Transitions Chair: Debora Sarno |
Session n. 18 Emergence and Institutionalization in Service Ecosystems (2) Chair: Maria Quero |
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Helkkula A. and Arnould E. Collective “we” actor experience for reversing ecosystemic impoverishment |
Caridà A. and Colurcio M. Transformative service ecosystem: a dream or a feasible model for tomorrow's society? |
Khalil F. The Challenging Emergence of Digital Platform Ecosystems in Health Care |
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Hanssen M., Sörhammar D., and Tronvoll B. |
Trischler J., Svensson P., and Kuusisto J. On the inclusion of citizens in sustainability transitions: A theory synthesis |
Quero M. J., Shneor R., and Diaz-Méndez M. The multiplicative effects of engaged actors towards emergence in crowdfunding ecosystems |
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Warg M. |
Pura M., Valsta S., and Rinta-Jouppi L. Sustainable Business Model Simulation – Are you mature enough to play seriously? |
Bisceglia F., Di Pietro L., and Sebhatu S. P. Transformative Change in a Sustainable Service Ecosystem The case of Albergo Diffuso |
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1.15-2.15 pm |
LUNCH BREAK |
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Plenary Session Auditorium |
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2.15-2.45 pm |
Knowledge Management & Service Manlio Del Giudice, Link Campus University |
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Parallel sessions |
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2.45-4.05 pm |
Auditorium |
Press Room |
Dressing Room |
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Session n. 19 Transitions towards Circular Economy Chair: Bo Enquist |
Session n. 20 Service innovation Chair: Mara Grimaldi |
Session n. 21 Service ecosystems and markets dynamics (2) Chair: Masato Shoji |
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Sebhatu S. P. and Enquist B. |
Fehrer J., Böhmann T., and Krummrich M. Navigating systemic innovation at the edge of cloud platform ecosystems |
Russo Spena T., Russo S. P., and Mele C. Circular Economy and Ecosystem perspective: the role of Institutions |
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Gallan A. and Alkire L. |
Johanson M., Hultén P., and Bai W. Open innovation, global market knowledge and performance in the digital era |
Anzivino A., Nenonen S., and Sebastiani R. Designing Fourth Place: where sustainable service ecosystem exists |
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Edvardsson B., Jaakkola E., Witell L., Baker J., Fehrer J., Guglielmetti Mugion R., Karpen I., Kowalkowski C., Patricio L., and Tronvoll B. Understanding transition towards a Sustainable Circular Economy through a service ecosystem lens |
Luojus S. and Kauppinen S. Value creation of enterprise in innovation ecosystems - The public service logic perspective |
Shoji M., Soga H. and Shinohara T. International Trade and Service Research: Service Ecosystem Perspective |
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Ebraico S. and Russo Spena T. Unlocking new market practices through blockchain: a focus on healthcare ecosystem |
Koskela-Huotari K. and Vink J. Shaping Service Ecosystems: A Dialogue between Market Shaping and Service Ecosystem Design |
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4.05-4.30 pm |
COFFEE BREAK |
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4.30- 5.30 pm |
Auditorium |
Press Room |
Dressing Room |
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Session n. 22 AI and employment Chair: Chatura Ranaweera |
Session n. 23 Integration and management of resources and capabilities Chair: Maria Francesca Renzi |
Session n. 24 Experience, value-in-use, and value-in-context (3) Chair: Lawrence F. Cunninghamo |
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Phillips C., Steins M., Mennens K., Odekerken-Schröder G., Mahr D., Russell-Bennett R., and Letheren K. Employee job performance and well-being in service robot assisted elderly care |
Samadilashkariani S., Sörhammar D., Nordin F., and Engström J. Digital transformation in culture organizations: an institutional perspective |
Paas A.-C. and Gustafsson A. |
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Ranaweera C., Leo C., Sok P., Karjaluoto H., and Chen S. |
Bhatnagar K. and Arnould E. |
Sorensson A., Cawthorn A., and Ghannad N. |
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Marzullo M., Di Bernardo I., Russo S. P., Mele C. Russo Spena T., and Ranieri A. |
Renzi M. F., Enquist B., Breitbarth T., Fisk R. P., Gulotta T. M., Sebhatu S. P., Tsiotsou R., and Ungaro V. Sustainable Communities: A Collaborative Advantage Approach for the EU Energy Crisis |
Zamora-Ramos M. R., Zúñiga-Espinosa N. A., Diaz-Mendez M., and Chamorro-Mera A. The university entrepreneurship: towards sustainability through co-creation tools in Living Labs |
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7.45 pm |
Gala Dinner – Hotel Rufolo |
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Friday, 9 June 2023 |
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Plenary Session Auditorium |
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8.45-9.25 am |
Exploring Multi-actor Engagement Management Kaj Storbacka, Hanken School of Economics, and Suvi Nenonen, Stockholm School of Economics |
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Parallel sessions |
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9.25- 10.25 am |
Auditorium |
Press Room |
Dressing Room |
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Session n. 25 Service ecosystems and markets dynamics (3) Chair: Roberta Sebastiani |
Session n. 26 Actor engagement (3) Chair: Schmidt Rainer |
Session n. 27 Service and Complexity Chair: Irene di bernardo |
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As’ad N., Patricio L., and Koskela-Huotari K. The Role of Contradictions in Service Ecosystem Transformation |
Rainer S., Alt R., and Zimmermann A. Identifying the structure of complex software platforms through user statements |
Schild L. and Jensch J.
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Blasco-Arcas L., Heinonen K., and Lee H.-H. |
Arsenovic J., Otterbring T., and Bergkvist L. |
Caputo F., Ebraico S., and Gagliardi A. R. |
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Anzivino A., Sebastiani R., and Svärd K. |
Liang T., Souma T., and Zhang J. |
Johanson M.
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10.25-10.45 am |
COFFEE BREAK |
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Parallel sessions |
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10.45- 11.45 am |
Auditorium |
Press Room |
Dressing Room |
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Session n. 28 Actor engagement (4) Chair: Mara Grimaldi |
Session n. 29 Business models to manage networks and service systems Chair: Daniela Corsaro |
Session n. 30 Experience, value, and brand Chair: Angelo Ranieri |
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Blasco-Arcas L., Azer J., and Alexander M. What’s in an image? Understanding visual modality of engagement in digital service ecosystems |
Malik R. Knowledge flows in service industry, new insight from offshored service centers |
Morioka K. and Chen Z. |
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Svärd K., Gottfridsson P., Camén C., and Bergkvist L. |
Megaro A. and Sirianni C. A. Analyzing Industry 5.0 paradigm in a Service-dominant logic perspective: focus on service innovation |
O’ Cass A., Nabi N., and Siahtiri V. Luxury service brands: Linking emotional brand attachment with social media engagement behavior |
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Hemilä J. Sustainability and Digitalization in Manufacturing Industry Service Business |
Kunz W., Liu R., Shaaban K., Yu S., Zhang J., and Zurawicki L. |
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11.45 am 12.45 pm |
Session n. 31 Constitution of Service Ecosystem Chair: Michael Ehret |
Session n. 32 Actor engagement (5) Chair: Peter Ekman |
Session n. 33 Actor engagement and technologies Chair: Aron O’ Cass |
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Pels J. Institutional Mismatches between Formal/Informal Markets in Emerging Economies |
Kanda M. and Hollebeek L. |
Marticorena A. M. and Tostes M. Actor embeddedness, actor engagement, and value-in-context in a cultural organization’s ecosystem |
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Mele C. and Russo Spena T. Trust in Blockchain-enabled Service Ecosystems |
Anastasiadou E., Ekman P., and Röndell J. Exploring Perceived Service Provider Roles in Business Actor Engagement
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O’ Cass A., Siahtiri V., and Nabi N. |
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Thalmann S. and Ehret M. Data Governance and the constitution of autonomous mobility systems |
Lehto S., Alexander M., and McLean G. Exploring pre-purchase engagement in digital B2B settings
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Baglieri E., Pan L.R.Y., and Croom S. Servitization in the Luxury Industry: how luxury companies are redesigning their customer experience |
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Olaniyan R. and Ehret M. The impact of mobile payment platform on retailers in emerging |
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Plenary Session Auditorium |
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12.45-1.15 pm |
Future Challenges: Emerging Markets and Low-Resource Beneficiaries Jaqueline Pels, Universidad Torcuato Di Tella |
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1.15-1.30 pm |
Closing Session: Evert’s looking forward Francesco Polese - University of Salerno, Cristina Mele - University of Naples ‘Federico II’, , Stephen L. Vargo, University of Oklahoma |
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1.30-2-30 pm |
LUNCH BREAK |
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