Contact Information


Cristina Mele

Co-Chair del “Naples Forum on Service"

UNIVERSITY OF NAPLES DEPT. OF Economics, Management, Istitutions

Cristina Mele (PhD) is Full Professor of Service Innovation and the coordinator of the PhD in Management at the Department of Economics, Management and Institutions, University of Naples Federico II. She is delegated of Innovation and Third Mission at University of Naples “Federico II”. Her main research interests are innovation and smart technologies, value creation, markets and service ecosystems. She has more than 220 publications. Her articles have appeared in leading international journals, including Journal of The Academy of Marketing Science, Marketing Theory, Industrial Marketing Management, Journal of Business Research, Journal of Service Management, Journal of Service Theory and Practice and Managing Service Quality. Cristina is one of co-chairs of The Naples Forum on Service. She is on the editorial Review Board of Journal of Service Theory and Practice and The AMS review. She is an ISSIP ambassador (International Society of Service Innovation Professionals). She received the S-D logic Award (2019).