VIABLE SYSTEM APPROACH PRESENTATION
The Naples Forum on Service is one of the best conferences we have. Get an impression of this wonderful event in our video. A big thank you to Cristina Mele and Francesco Polese & Team.
About the Forum
In coherence with the spirit of the event held in Capri (2009 and 2011), Ischia (2013), Naples (2015) and Sorrento (2017), during which every participant was actor of a co-creating forum where everyone had a key role in the shared value experience, this Forum web page is designed for its users.
The purpose is to overcome geographical constraints of our cultural research environment, to let discussions flow free of any formal, logistic and cultural barrier. The forum is on Service, and topics such as S-D logic, Viable Systems Approach, Service Science, Many-to-Many marketing and other intriguing issues will be addressed in search of common research paths and advances.
The content of the Forum will be represented by papers, abstracts, presentations, pictures, movies and any other kind of material supporting international discussions upon the themes of interest, however the performance of the Forum will be strictly related to everyone contribute, hence look at it as an open tool looking for co-creating activities.
Francesco Polese is Full Professor of Business Management at Business Sciences - Management and Innovation Systems Department the Salerno University of Salerno, Italy.
He is currently teaching: Marketing”, at the Degree Course Economia e Managem
Cristina Mele (PhD) is Full Professor of Service Innovation and the coordinator of the PhD in Management at the Department of Economics, Management and Institutions, University of Naples Federico II. She is delegated of Innovation and Third Mission at University of Naples “Federico II”. Her main
Evert Gummesson is Emeritus Professor of Marketing and Management at the Stockholm University School of Business, Sweden, and its former Research Director. He graduated from the Stockholm School of Economics, received his Ph.D. in management from Stockholm Un